Why Are Apple's Prices So Damn High???

January 16, 2013, 06:28 AM

http://nofilmschool.com/2013/01/high-apple-prices/

More than anything, users appreciate the undeniable consistency (and therefore, customer confidence) that comes with any Apple machine or app. This applies to both consumers and professionals, though some of the latter may hesitate in days to come. Of course, achieving this consistency can be a double-edged sword — the very measures that guarantee the quality you’ve come to know and respect of Apple computing are the same tendencies that see them labeled as “notoriously controlling.”