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Why do companies do this?

November 26, 2014, 09:48 PM

Why do companies do this? Why do they risk their stellar repletion by creating technology and design hybrids that position style over function? It's happened before. Vertu has a mobile phone that looks like a bejewelled throwback to the late nineties, costs ("starts from") £9,600 / $15,100 / €12,120 and comes with "exclusive ring tones" performed by the London Symphony Orchestra, specially composed for you, Vertu's customer. Honestly, I'm not making this up.     Was Hasse...

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