Why Location Typography Matters

March 30, 2018, 06:42 AM

https://filmschoolrejects.com/why-location-typogra...

Font choice can make or break a work of art. Take, for example, the universal memetic infamy of Comic Sans MS, a typeface that seems to lend inherent comedy to any given text, or the fact that Saturday Night Live devoted an entire sketch last year to the premise of Ryan Gosling as a man driven to madness by Avatar’s artless usage of Papyrus. While audiences usually recognize the significance of a film’s typographic choices regarding its marketing campaign or main titles, the decidedly less s...