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Why Macs matter to Apple, even when they aren’t

August 1, 2018, 02:40 PM

Apple didn't say much about the Mac on yesterday's quarterly earnings call. Customers only bought 3.7 million Macs in the past three months, a 13 percent drop compared to the year prior. For those keeping track, that's only the fifth quarter in the past eight years in which Apple sold less than 4 million traditional computers. Meanwhile, both IDC and Gartner released reports saying the past quarter was the best the PC market has seen in six years.

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