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You don't hype when feel like No. 1

February 6, 2013, 04:01 PM

According to The Wall Street Journal, Apple have decided to change their PR policy to counteract recent bad press: they’re ‘subtly increasing’ their activity. There does seem to be a correlation between Apple’s success and the number of press releases issued per month: When Steve Jobs was appointed as iCEO in September 1997, there seems...

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